Save the date:

13 September 2026 (Sunday)

Hall 2 — 2.G109c

Opening time: 8am to 8pm


IBC is one of the world’s leading events for the media, entertainment and technology industry, bringing together broadcasters, content creators, technology providers and industry leaders to explore the innovations shaping the future of media. This year, Advantech will be at IBC2026 with a dedicated meeting room, providing a focused space to connect with customers and partners and discuss the technologies powering next-generation media infrastructure.


From high-performance edge computing and AI acceleration to scalable video platforms and edge servers, Advantech delivers reliable, flexible computing solutions designed to support demanding media and broadcast applications.


Meet our experts to discuss your next project and discover how Advantech can help you build scalable, high-performance media solutions from Edge to cloud.


Talk to Advantech Experts!

Core Technologies

Powering the Future of Video with High-Performance, AI-Ready Computing

AI in Media

AI is transforming media workflows, from intelligent content analysis and automation to AI-assisted production and real-time video processing. Advantech enables these workloads with GPU-accelerated, high-performance computing platforms designed to bring AI closer to where video is created, processed, and delivered.

 Real-Time Video

Modern video applications demand high-performance, low-latency processing, from live production and sports to contribution and immersive experiences. Advantech combines high-density compute with video capture and processing technologies, while working closely with leading technology vendors to deliver integrated, application-ready solutions for demanding real-time video workflows.

Hybrid & Edge Infrastructure

Media processing is increasingly distributed across data centers, production facilities, and the edge, requiring compute that can operate wherever the workflow demands it. Advantech provides compact, scalable and deployment-ready platforms that bridge on-premise, edge, and cloud environments.

Video Platform & Edge Servers

Advantech is a global provider of edge computing and embedded platforms, helping customers build reliable, scalable, and AI-ready solutions from edge to cloud.

VEGA-7241


2U Short-Depth Video Edge Server

SKY-812v4


1U High Performance Edge Server

VEGA-6321


Video Edge Streamer

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Advantech, a global leader in Industrial IoT and Intelligent Systems, will showcase its latest advancements in edge computing for artificial intelligence, digital transformation, virtualization, and robotics/AGV/AMR applications at SPS 2023 (Hall 7, booth 370) from the 14th to 16th of November. Underlined by the motto "Enabling an Intelligent and Sustainable Planet", Advantech will display a wide range of solutions that enable OEMs and system integrators to develop sustainable and efficient smart manufacturing environments.

Rick de Vries, IIoT Sales Director Central Europe, said: “At SPS Germany 2023, we will demonstrate the power of real-time virtualization and how to achieve the highest levels of cyber security. We will also display our latest AI implementation, which has been designed to provide valuable insight and modeling capabilities for situational awareness, predictive maintenance and IoT gateway solutions, for connecting to management clouds.” Additionally, Rick said, “We want to provide SPS visitors with the opportunity to interact and explore technologies that will define the future, while always keeping human beings at the forefront, in the perspective of enabling a smart and sustainable society.”

Jash Bansidhar, Managing Director of Advantech Europe, added: "Projects involving the use of IIoT are being implemented on an increasing scale today. The Industrial Internet of Things has definitely ceased to be just a concept and has become a real foundation for the operation of many manufacturing companies. The benefits in terms of process transparency, i.e. the possibility of their monitoring and optimization, are obvious. As a result, there is an increasing need for integrators and providers of IIoT technologies. From our perspective, this means development into local partner networks. Advantech's business model assumes that we offer our solutions to individual markets through local partners. The development of our company's ecosystem is an important element of its strategy. Moreover, the progressing globalization makes industries look for global support services - both in terms of assessing the possibility of using technology and its implementation and further maintenance. Advantech, as a global company with many years of experience, is ready to provide such support.”


At the booth, visitors can learn more through interactive demos and speak to Advantech’s specialist team, exploring the following applications and areas: 

  • Artificial Intelligence: Among the solutions at the booth are data-driven and AI-enabled use cases that will improve manufacturing operations with advanced digital simulations, autonomous factory operations, digital quality management, and strategic asset management.
  • Digital transformation: Manufacturing in the past has focused on lean and just-in-time production processes, emphasizing cost reduction, waste elimination, and increased efficiency of the entire organization through customer demand-pulling processes. Nowadays, digital technology provides fundamental value that presents commercial value through the immediacy and accuracy of information — driving rapid responses and decision-making.
  • Virtualization: Virtualization is a method that enables a computer to share its hardware resources with numerous digitally separated environments. Each virtualized environment uses its own set of resources, such as memory, computing power, and storage. This area will focus on tools for virtualized environments with Advantech’s powerful solutions.
  • AGV/AMR/Robotics: This area will include the latest solutions for autonomous mobile robots (AMRs) and automated guided vehicles (AGVs) by providing robot manufacturers and integrators access to both cutting-edge industrial computing technology and a powerful software platform for building, deploying, and running intelligent robots.
  • Technology area: At this final technology focus area, Advantech will showcase its software and tools, detailing how the company can speed up the development process, with its show team available to answer any questions and provide useful insight.


The SPS is the industry highlight of the automation sector and, with its unique concept, represents the complete spectrum of smart and digital automation - from simple sensors to intelligent solutions, from what is feasible today to the vision of a comprehensively digitized industrial world.

Do you need practical automation solutions for your field of work? Are you looking for approaches to solutions for the challenges of tomorrow? Then the SPS is the right place for you. The participation of highly qualified exhibitors and visitors enables you to exchange ideas at eye level and enjoy three qualitative days at the event.