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Advantech, a global leader in Industrial IoT Technology, will use the SPS (Smart Production Solutions) 2024 exhibition on 12 - 14 November Nuremberg, Germany to set out how its products and solutions can help enable an intelligent and sustainable planet.


From Booth 370 in Hall 7, Advantech will shine the spotlight on its latest innovations for:


  • Integration Services
  • M2M Intelligence
  • Industry 5.0
  • AI Journey
  • Industrial Cybersecurity

World's leading trade fair for smart and digital automation

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Integration Services

the ‘integration services’ demo stand will focus on automation control and machine visualization featuring the latest modular computing, industrial PC and visual inspection technologies. At the same demo stand, SALZ Automation will run a live demonstration highlighting precise synchronized motion control using a compact EtherCAT controller.

M2M Intelligence

The ‘M2M intelligence’ demo stand will involve the demonstration of Advantech’s DMP3 software, a remote device provisioning, monitoring and management platform featuring VPN integration made available for users both in SaaS and on-premise.


Measurement and testing partner AMC is set to deliver a live demonstration for those involved with machine prognostics and health management (PHM).


This smart IoT solution with edge-cloud collaboration can benefit both end users and machine builders alike.

Industry 5.0

At the ‘Industry 5.0’ demo stand, Advantech will show how customers can empower their digital transformation. A live PHM demonstration is set to outline machine health and failure risk forecasting for proactive machine management.


At the same stand, Orange Business will present a demonstration of their end-to-end Environmental Data Management solution focusing on security, efficiency and sustainability. 

AI Journey

The 'AI Journey' demo stand will spotlight edge AI solutions with a live demonstration focused on safety, powered by the GenAI computing platform.


Video software innovation partner Network Optix (Nx) will demonstrate how to train and deploy an AI model in Edge Impulse, using video captured through Nx, with AI Manager running on an Advantech ICAM industrial AI camera.

Industrial Cybersecurity

Visitors to the ‘industrial cybersecurity’ demo stand will see how adopting Advantech’s latest modular computing, networking and industrial PC technologies minimizes any risk of data breaches.


Advantech's partner, TOPIC, will present a demonstration titled ‘When Timing is Critical in Edge Computing’, which will highlight sub-nanosecond time synchronization and time stamping (PTP-HA + SyncE).


This enables Cyber Security teams to detect the smallest abnormalities, while control engineers can access precise, timestamped data in real-time distributed control systems across industries like semiconductor, military, industrial automation, energy, telecommunications, and finance.

Three main pillars are set to present further demonstrations, the first showcasing a collaborative robot (cobot) with built-in safety functions, presented by Xentara and industrial communication partner Hilscher. Another partner, Cumulocity, will demonstrate IoT device and application management at the second pillar. As third pillar, Axelera will be part of the booth showing the integration of their AI accelerator with Advantech’s embedded IPC.

Our Partners at the booth

Advantech will host several partners that represent the company’s unique ‘go-to-market’ strategy.

These partners, who have the technological know-how to bring to life smart automation projects.

Our Technology Partners

Amazon Web Services (AWS) (https://aws.amazon.com/) is the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally.


Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

Axelera AI (https://www.axelera.ai/) delivers an AI-native game-changing hardware and software platform to accelerate artificial intelligence.


Headquartered in the AI Innovation Center of the High Tech Campus in Eindhoven, Axelera AI has R&D offices in Belgium, Switzerland, UK and Italy and operations in 15 European countries . Its team of experts in AI software and hardware hail from top AI firms and Fortune 500 companies.

Founded in 1968, Intel’s (https://www.intc.com/) technology has been at the heart of computing breakthroughs. Intel is an industry leader, creating world-changing technology that enables global progress and enriches lives.


They stand at the brink of several technology inflections — artificial intelligence (AI), 5G network transformation, and the rise of the intelligent edge — that together will shape the future of technology.


Silicon and software drive these inflections, and Intel is at the heart of it all.



Micron (https://www.micron.com/) is the world leader in innovative memory solutions that transform how the world uses information.


For over 45 years, our company has been instrumental to the world’s most significant technology advancements, delivering optimal memory and storage systems for a broad range of applications.

Microsoft (https://www.microsoft.com/) works with partners and customers across many industries to support their digital transformation.


Their technology can help reduce costs, increase efficiency, improve customer engagement and much more.


From retail to manufacturing, healthcare to finance, every business can achieve more with the right technology behind them.


For more than 30 years, scientists, researchers, developers, and creators have been using NVIDIA (https://www.nvidia.com/en-eu/) technology to do amazing things.


NVIDIA pioneered accelerated computing to tackle challenges no one else can solve.


Our work in AI and digital twins is transforming the world's largest industries and profoundly impacting society.

Wine tasting at Advantech booth – 13th November, Wednesday at 3:00 PM


As every year, in 2024 we bring you again Nuremberg's only winemaker, stands for individual wines with passion.


We wait for you in Hall 7 – booth 370 to taste the unique Nuremberg’s wine!


Advantech is one of the few, if not the only, suppliers offering a complete industrial IoT technology stack, providing sensor, acquisition, communication, compute and software platforms at all levels from process sensor to board room dashboard. Critically, these platforms are based upon open industry standards at all levels, allowing users to select exactly the parts they want, without being forced to also take the parts they don’t.


Together with a collection of ecosystem partners, and operating at the leading edge of many of the innovative and important technologies being developed and deployed today, it has the size, stability and experience to understand and meet the long-term commitments needed in industrial, transportation and infrastructure applications. Involving Advantech during the initial conceptual design phases of projects helps identify, qualify and implement solutions that can significantly contribute to the ESG impact of your organization.


Contact us for more information

Rick de Vries

SPS Sales owner

Anis Aroua

SPS Technical supervisor

Ersin Cicek

SPS Marketing contact

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Advantech, a global leader in Industrial IoT and Intelligent Systems, will showcase its latest advancements in edge computing for artificial intelligence, digital transformation, virtualization, and robotics/AGV/AMR applications at SPS 2023 (Hall 7, booth 370) from the 14th to 16th of November. Underlined by the motto "Enabling an Intelligent and Sustainable Planet", Advantech will display a wide range of solutions that enable OEMs and system integrators to develop sustainable and efficient smart manufacturing environments.

Rick de Vries, IIoT Sales Director Central Europe, said: “At SPS Germany 2023, we will demonstrate the power of real-time virtualization and how to achieve the highest levels of cyber security. We will also display our latest AI implementation, which has been designed to provide valuable insight and modeling capabilities for situational awareness, predictive maintenance and IoT gateway solutions, for connecting to management clouds.” Additionally, Rick said, “We want to provide SPS visitors with the opportunity to interact and explore technologies that will define the future, while always keeping human beings at the forefront, in the perspective of enabling a smart and sustainable society.”

Jash Bansidhar, Managing Director of Advantech Europe, added: "Projects involving the use of IIoT are being implemented on an increasing scale today. The Industrial Internet of Things has definitely ceased to be just a concept and has become a real foundation for the operation of many manufacturing companies. The benefits in terms of process transparency, i.e. the possibility of their monitoring and optimization, are obvious. As a result, there is an increasing need for integrators and providers of IIoT technologies. From our perspective, this means development into local partner networks. Advantech's business model assumes that we offer our solutions to individual markets through local partners. The development of our company's ecosystem is an important element of its strategy. Moreover, the progressing globalization makes industries look for global support services - both in terms of assessing the possibility of using technology and its implementation and further maintenance. Advantech, as a global company with many years of experience, is ready to provide such support.”


At the booth, visitors can learn more through interactive demos and speak to Advantech’s specialist team, exploring the following applications and areas: 

  • Artificial Intelligence: Among the solutions at the booth are data-driven and AI-enabled use cases that will improve manufacturing operations with advanced digital simulations, autonomous factory operations, digital quality management, and strategic asset management.
  • Digital transformation: Manufacturing in the past has focused on lean and just-in-time production processes, emphasizing cost reduction, waste elimination, and increased efficiency of the entire organization through customer demand-pulling processes. Nowadays, digital technology provides fundamental value that presents commercial value through the immediacy and accuracy of information — driving rapid responses and decision-making.
  • Virtualization: Virtualization is a method that enables a computer to share its hardware resources with numerous digitally separated environments. Each virtualized environment uses its own set of resources, such as memory, computing power, and storage. This area will focus on tools for virtualized environments with Advantech’s powerful solutions.
  • AGV/AMR/Robotics: This area will include the latest solutions for autonomous mobile robots (AMRs) and automated guided vehicles (AGVs) by providing robot manufacturers and integrators access to both cutting-edge industrial computing technology and a powerful software platform for building, deploying, and running intelligent robots.
  • Technology area: At this final technology focus area, Advantech will showcase its software and tools, detailing how the company can speed up the development process, with its show team available to answer any questions and provide useful insight.


The SPS is the industry highlight of the automation sector and, with its unique concept, represents the complete spectrum of smart and digital automation - from simple sensors to intelligent solutions, from what is feasible today to the vision of a comprehensively digitized industrial world.

Do you need practical automation solutions for your field of work? Are you looking for approaches to solutions for the challenges of tomorrow? Then the SPS is the right place for you. The participation of highly qualified exhibitors and visitors enables you to exchange ideas at eye level and enjoy three qualitative days at the event.

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